Saban's Power Rangers emPOWER Helps Build A Healthy Generation Of Kids
Arkansas Elementary School Receives $10,000 Donation And Visit From Samurai Power Rangers
LOS ANGELES (April 19, 2011) For nearly twenty years the Power Rangers have entertained generations of children. Now, as part of the newest action series Power Rangers Samurai, Power Rangers emPOWER, is inspiring kids to "Train Like A Ranger" to get fit and healthy. Just as the Power Rangers work together to solve a different challenge in every episode, Power Rangers emPOWER provides families the tools they need to work together to grow healthy kids and support healthy communities. By providing an innovative and engaging platform with information, activities and resources, Power Rangers emPOWER helps viewers to put the values shown on Power Rangers Samurai of teamwork, friendship, confidence, and physical fitness into action. Resources for families available online include tips from the Alliance for a Healthier Generation, a non-profit organization founded by the American Heart Association and the William J. Clinton Foundation to reduce the prevalence of childhood obesity.
As part of Power Rangers emPOWER, more than 4,700 schools nationwide took part in the first Ranger Training program, with participating schools eligible to win a donation of $10,000 and a visit from the Samurai Power Rangers. Kids are encouraged to learn the ways of the Samurai by mastering the values of patience, concentration, and discipline through teamwork, being active, and eating a balanced diet. With the first cycle just completed, Reagan Elementary in Rogers, Arkansas became the first winning school and received the donation delivered in-person by the Samurai Power Rangers. On April 19, the Power Rangers visited the school to award the donation and lead the students in "Ranger Training."
The second cycle of the Power Rangers emPOWER Ranger Training is currently launching. Schools and nonprofit after-school programs can download Ranger Training activity kit materials, participate and enter the next round of the sweepstakes online at empower.powerrangers.com, and a new winner will be announced in early June. As in the first round of the program, one winner will receive a $10,000 donation for their school or after-school program and a visit from the Samurai Power Rangers.
Power Rangers emPOWER Online
The Power Rangers emPOWER website is central to the movement, offering versions targeted to kids, parents and teachers online. Young fans of the Power Rangers can learn fun ways to get fit with "Train Like A Ranger" videos (starring the cast from the Power Rangers Samurai), recipes, downloadable coloring sheets with fun nutritional facts, blogs, the chance to be featured as "Ranger Of The Week," and more! Parents and teachers also have access to numerous resources including expert articles and guest bloggers who provide ideas, support and inspiration to kids. Through a collaboration with the Alliance for a Healthier Generation, the Power Rangers emPOWER website includes tips and information to help families learn to eat better and move more. In addition, the Power Rangers emPOWER Facebook page provides a forum for community discussion, while the Power Rangers emPOWER Twitter page gives daily tips on fitness for kids, nutrition, and community involvement.
About Power Rangers Samurai
Combining comedy with action-filled storylines, the all-new half-hour series Power Rangers Samurai features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. From SCG Power Rangers LLC, an affiliate of Saban Brands, the long-running hit kids' TV phenomenon, now heading into its 19th season, is helmed by Haim Saban, who created and produced the original "Mighty Morphin Power Rangers" series in 1993. New episodes premiere Sundays at noon (ET/PT) on Nickelodeon, with encores Saturdays at noon on Nickelodeon and Fridays from 8-9 p.m. (ET) on Nicktoons.
Following its introduction in 1993, Power Rangers quickly became the most watched children's television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who "morphed" into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children's programming blocks.
About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. Visit www.sabanbrands.com